Head of Marketing

About Rainforest QA

At Rainforest, we know our customers need their dev team to stay in the right flow state and to ship fast, with confidence. To achieve that, they need easy-to-create, easy-to-maintain automated QA testing that verifies your product from the customer’s perspective.

The problem is, traditional QA has forced dev teams into a lose/lose situation: do good QA and move slow, or move fast and break things.

We believe QA doesn’t have to suck. We understand nobody wants to waste time on QA BS, which is why we’ve helped thousands of startups run more than 60M tests to ship products fast, and with confidence.

Behind Rainforest is a team of passionate problem-solvers who believe the best software comes from the perfect marriage of velocity and reliability. As a lean, ambitious startup, we aim to take extreme ownership of outcomes, solve problems others won't tackle, and move with the urgency our customers deserve.

Ready to help us eliminate the false choice between fast and reliable? Let's build the future of QA together.

The Role

We're seeking a dynamic Head of Marketing who thrives on building something extraordinary from the ground up.

As our Head of Marketing, you'll have complete ownership of our marketing universe—from crafting compelling narratives that resonate with technical decision-makers to orchestrating demand gen campaigns that drive measurable revenue growth. This isn't just another marketing role; it's your opportunity to leave an indelible mark on our company's trajectory.

The ideal candidate possesses that rare combination of strategic vision and tactical execution prowess. You excel at assembling and conducting a symphony of agencies and specialized contractors, transforming their expertise into campaigns that consistently surpass targets. Your background spans the full marketing spectrum—product positioning that cuts through noise, demand generation that converts, and SEO strategies that dominate search landscapes.

What sets you apart is your fluency in the language of builders: CTOs, VPs of Engineering, and Product leaders. You understand their challenges, speak their technical vernacular, and know how the Software Development Lifecycle shapes their daily decisions. You've navigated the exhilarating chaos of early-stage startups before and emerged victorious, with growth metrics and revenue wins as your proof points.

What You'll Own

Demand Generation & Growth

• Design and execute multi-channel demand generation campaigns to drive qualified leads
• Build and optimize conversion funnels from awareness to customer acquisition
• Develop and manage paid advertising strategies across Google Ads, LinkedIn, and other relevant channels
• Create and execute account-based marketing strategies for enterprise prospects
• Establish lead scoring, nurturing workflows, and marketing qualified lead (MQL) processes

SEO & Organic Growth

• Develop comprehensive SEO strategy targeting developer, product, founder and QA professional audiences
• Create and execute content marketing strategy including blog posts, whitepapers, case studies, and technical guides
• Optimize website architecture and content for organic search performance
• Build thought leadership through industry publications and community engagement
• Manage organic social media presence and community building initiatives

Product Marketing

• Craft compelling product positioning and messaging for our no-code test automation platform
• Develop go-to-market strategies for new product features and releases
• Create sales enablement materials including battle cards, demo scripts, and competitive analysis
• Conduct customer research and develop ideal customer profiles (ICPs) and buyer personas
• Launch and measure product marketing campaigns and feature announcements

Brand Marketing & Communications

• Define and evolve Rainforest QA's brand voice, messaging, and visual identity
• Develop brand awareness campaigns targeting the developer and QA communities
• Create and manage PR strategy, including media relations and industry analyst engagement
• Plan and execute event marketing strategy, including conferences, webinars, and developer meetups
• Build strategic partnerships and co-marketing opportunities

Analytics & Optimization

• Implement comprehensive marketing analytics and attribution modeling
• Track, analyze, and report on marketing performance across all channels
• Conduct A/B tests and continuously optimize campaigns for better ROI
• Manage marketing budget allocation and ROI measurement
• Use data to inform strategic decisions and forecast growth

What We're Looking For

Required Experience

• 7+ years of marketing experience with at least 3 years in a senior marketing role
• Proven track record at early-stage, B2B SaaS startups
• Experience marketing to developer, DevOps, or technical audiences
• Demonstrated success in demand generation and customer acquisition
• Strong analytical skills with experience in marketing automation and CRM platforms
• Experience with SEO/SEM, content marketing, and paid advertising

Technical Skills

• Proficiency with marketing automation platforms (HubSpot)
• Experience with analytics tools (Google Analytics, Mixpanel)
• Familiarity with SEO tools (SEMrush, Ahrefs)
• Actively experiments with AI tools and platforms to enhance marketing efficiency, creativity, and performance, with a proven track record of implementing AI solutions in marketing workflows
• Understanding of developer tools ecosystem and technical product marketing
• Experience with design tools (Figma, Canva) and basic HTML/CSS knowledge preferred

Personal Qualities

• Entrepreneurial mindset with ability to thrive in ambiguous, fast-paced environments
• Strategic thinker who can also own execution of tactical campaigns
• Excellent written and verbal communication skills
• Data-driven decision maker with strong analytical capabilities
• Self-starter who can work independently and build processes from scratch
• Collaborative team player who can work effectively with sales, product, and engineering teams

How We'll Reward You

• Competitive salary
• Equity
• Unlimited paid-time off
• Company off-sites to bond with your team and explore exciting destinations around the world
• 100% medical, dental, and vision insurance coverage. 85% for dependents
• Voluntary 401k program
• Paid parental leave
• Fully remote culture

About The Company

Rainforest QA is a Y Combinator company and has raised more than $50 million from top investors. We’re fully remote, with our team distributed around the globe. We champion a belief that life is about more than work and that we’re all responsible for fostering a culture that supports a diverse set of lifestyles.

A Note on Diversity and Inclusion

At Rainforest we believe that diverse teams improve our business. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status.