Rainforest QA Expands Sales and Marketing Team With Strategic Hires
Leadership team welcomes new CMO and VP of sales
SAN FRANCISCO--Rainforest QA, the leader in on-demand quality assurance (QA) solutions, today announced two key executive appointments to support growth across their sales and marketing organization as companies seek QA solutions that drive bottom line growth. The appointments include the hiring of CMO Ben Plummer, along with the promotion of Hannah Willson to VP of sales.
“The quality assurance industry has reached an inflection point — we are witnessing a rapid shift in the way businesses incorporate quality assurance technology into their planning and day to day execution,” said Fred Stevens-Smith, CEO and co-founder of Rainforest QA. “By investing in the leadership across our go to market team, we are in a strong position to truly understand and serve the growing number of organizations looking for smarter ways to manage their entire QA process.”
The growth of Rainforest’s marketing and sales team follows a year of significant corporate and company momentum, including a $25 million Series B funding round and the addition of 130 new customers.
At Rainforest, Plummer will lead the marketing organization with an eye toward supporting the company’s growing global customer base. He brings decades of experience guiding organizations to identify major market opportunities, and transforming operations and strategies to capitalize on them. Plummer’s prior roles have included executive positions in sales, services, marketing and product development in large publicly traded and small privately held companies. He was previously CMO at Grapeshot, where he led the effort to define the contextual intelligence market and create a scalable global marketing team. Prior to Grapeshot, Plummer held CMO roles at Host Analytics Inc. and Datawatch Corporation. This breadth of experience provides him with a unique perspective on how software companies of all sizes operate, equipping him with the ability to lead Rainforest as its customer base evolves and market forces shift.
“It’s rare to find a company that’s on the cusp of completely disrupting how software businesses approach such a key process like QA, and as a marketer, bringing that story to life is an opportunity I just couldn’t pass up,” said Plummer. “Rainforest is uniquely positioned to serve as the cornerstone upon which businesses operate as many companies grapple with software testing and continuous delivery. I look forward to working with the rest of the leadership during such a pivotal point in the company’s growth.”
Willson, who has been promoted to VP of sales, joined Rainforest QA in 2017 as a director. In her new role, Willson will drive and ensure sales productivity, helping the team connect with businesses eager to incorporate Rainforest QA technology into their QA process. Prior to Rainforest QA, Willson worked at software companies Zenefits and HelloWallet to lead sales professionals, business development and customer renewals.
Rainforest is changing the way QA is done in an era of continuous delivery. Our on-demand QA solution improves the customer experience by enabling development teams to discover significantly more problems before code hits production. Hundreds of companies including Adobe, Oracle, and Solarwinds use Rainforest to automate their QA testing process and easily integrate it with their development workflow via a simple API. Headquartered in San Francisco, Rainforest is a 2012 Y Combinator graduate funded by Bessemer Venture Partners and SVB Capital among others. For more information, visit https://www.rainforestqa.com.